Success Factors to Consider When Marketing Your Event
Marketing any event entails the age group you want to target to, the medium you want to use to spread word about your event, especially if it’s for a social cause or benefit. Since your goal is to attract a huge crowd; you definitely want to plan your marketing strategy accordingly. People say expectation brings results so therefore maintain a positive outlook
Let’s take a close look at what it takes to successfully market any event.
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How to Market Your Event?
A great way to begin is by playing on the emotions of others. For example, if you are planning on having a benefit to help raise awareness about poverty, consider using images of children who are malnourished. If your benefit falls in the category of world hunger, a pregnant looking baby will do the trick. By using these images, you will touch the sensitive side of many people who will react either by donating or making an appearance at your dinner benefit. The images you use to set in motion these emotion triggers will rely greatly on the highlight of your event. - Getting the Word Out:
There are several means of spreading the word about your affair. These include email, word of mouth, text messaging, fliers, TV, billboards, internet advertising, and radio. Whatever medium you choose to use is up to you. Bear in mind that, you will have to dish out some money depending on the type of advertisement you use. If your event is for nonprofit organization, then you just may end up with free publicity.
- Now you want the involvement of the right people to help boost your event, turning it into a full house. If your social circle involves people of fame and fortune, then you can enlist their help or presence to attract a large crowd. Extend invitations to your State representatives, clergyman, Athletes, anyone of importance in the community, and the media. All people need to know is that a famous celebrity will be at an event and before you know it, sits will be sold out and your event will turn out to be the talk of the town.
- Free publicity is good as it is the most affordable publicity there is. And, you can get free publicity for your event from your very own local newspaper. Visit your town’s newspaper and solicit donations or a free article write up regarding your event.
- When planning your event always take into consideration the location of where your event will be hosted. Make certain that, your event is held in a popular part of the city that is easily accessible to everyone. Make sure it’s a part of town that people will want to visit. Always make your events local and send invites to the whole community. Make it a community affair to remember. Get the community involved and further promote your event in the process.
- When advertising, make your event very appealing to the public. Make people want to attend. Advertise it like one big exciting party of the year. Secure television slots for it with an explanation of the event’s highlight, why they should attend, who’s going to rock it, and what to expect. It would be a good idea to show exciting scenes from past events to give prospective attendees a taste of what they would be missing should they decide not to attend.
- Be respectful and don’t discriminate when making your event known.You want a good turn out: therefore don’t advertise it in such a way that certain individuals feel left out. Include everyone and be sure to stress the proper dress code as well as other important information which are pertinent to your event. Be mindful, that how you publicize your event will affect how big or small the turnout is and whether you end up gaining or losing.
